GWM Strengthens Its Desert DNA at Liwa Festival 2026
Great Wall Motor (GWM) has officially returned to the Liwa International Festival 2026 as a Gold Sponsor, marking its second consecutive year at one of the UAE’s most iconic off-road and desert culture events. This renewed presence highlights GWM’s growing commitment to the UAE and wider Middle East, with a noticeably larger and more immersive brand showcase than last year.
A Purpose-Built GWM Showroom at the Heart of Liwa
For the 2026 edition, GWM has introduced a dedicated brand showroom at the festival. Designed to reflect the spirit of desert exploration, the space allows visitors to experience GWM’s off-road philosophy, intelligent technology, and premium craftsmanship up close.
The showroom brings together hands-on product displays, interactive elements, and expert guidance, giving festivalgoers a deeper understanding of how GWM vehicles are engineered for extreme environments like the Liwa dunes.
Tank 700 Makes Its Liwa Festival Debut
Taking centre stage is the GWM Tank 700, making its first-ever appearance at the Liwa Festival. Positioned as GWM’s flagship luxury off-roader, the Tank 700 blends rugged performance with premium comfort and advanced technology.
Key highlights of the Tank 700 include:
- 3.0-litre twin-turbo V6 engine
- Advanced four-wheel-drive systems
- Intelligent driving and off-road support technologies
- Designed to handle demanding desert and off-road conditions in the Middle East
The Tank 700 represents GWM’s ambition to compete at the top end of the luxury off-road segment while remaining purpose-built for real-world use.
Hi4T Hybrid Off-Road Technology on Display
Another major highlight at Liwa is GWM’s Hi4T (Hybrid Intelligent 4WD-TANK) technology platform. Developed specifically for high-performance off-road driving, Hi4T combines electrified efficiency with uncompromised capability.
The system focuses on:
- Enhanced torque delivery
- Improved sand-driving control
- Advanced energy management for off-road conditions
This platform reflects GWM’s broader strategy of integrating new-energy technologies without sacrificing authentic off-road performance, an approach well suited to the UAE market.
Exploring the Full GWM Line-Up
Beyond the Tank 700, visitors to the GWM showcase can explore the brand’s wider portfolio, including:
- Tank models such as the Tank 300 and Tank 500
- Haval SUVs, including the H9 and H7
- The Poer pickup, built for work and adventure
On-site product specialists guide visitors through safety systems, intelligent driver assistance features, and future powertrain technologies across the range.
Media, Customers, and Real Desert Experiences
As part of its Liwa Festival programme, GWM hosted a dedicated Media Day, welcoming 50 media representatives from eight countries, including the UAE, Saudi Arabia, and Qatar. The event featured live sand-driving demonstrations, allowing participants to experience GWM’s vehicles in real desert conditions.
GWM also announced a Family Day, inviting over 200 customers and their families to take part in curated off-road experiences, reinforcing the brand’s community-focused approach.
A Growing Commitment to the Middle East
GWM’s expanded presence at Liwa Festival 2026 underlines its growing footprint in the region. With an expanding dealer network, enhanced aftersales support, and a strong pipeline of hybrid and new-energy models, GWM continues to invest in vehicles designed around Middle Eastern terrain, performance needs, and lifestyles.
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