Jameel Motors to Distribute Geely Farizon EVs in UAE
Jameel Motors has announced a landmark partnership with Geely Farizon New Energy Commercial Vehicle Group (Farizon Auto) to distribute its new energy commercial vehicles in the United Arab Emirates (UAE).
This strategic collaboration reinforces Jameel Motors‘ dedication to sustainable mobility while expanding its footprint in the UAE’s rapidly evolving green transport sector.
A Major Milestone for Jameel Motors in the UAE
Jameel Motors has been at the forefront of delivering innovative and sustainable automotive solutions worldwide. The entry into the UAE market represents a crucial step in the company’s expansion strategy, aligning with the nation’s commitment to achieving carbon neutrality and promoting sustainable transportation.
Jameel Motors’ expertise in automotive distribution, combined with Farizon Auto’s advanced technology, will play a key role in accelerating the adoption of electric commercial vehicles across the region.
Geely Farizon: Pioneering New Energy Commercial Vehicles
Farizon Auto, a subsidiary of Geely Holding Group, is China’s first commercial vehicle brand to offer a comprehensive lineup of new energy vehicles. The brand’s portfolio includes:
- Heavy trucks – Built for industrial and long-haul applications with advanced electric powertrains.
- Light trucks – Designed for urban logistics with zero-emission capabilities.
- Micro trucks – Ideal for last-mile delivery and compact spaces.
- Light Commercial Vehicles (LCVs) – Versatile vehicles catering to a variety of commercial needs.
- Buses – A sustainable alternative for mass transit solutions.
Jameel Motors will begin its operations by distributing the all-electric Farizon SV model, a next-generation commercial vehicle tailored for the UAE’s growing demand for efficient and eco-friendly transport solutions.
Why the UAE? A Market Ready for Sustainable Mobility
The UAE has positioned itself as a leader in electric vehicle (EV) adoption within the Middle East. With nearly 10 million residents, a rapidly expanding logistics sector, and a strong commitment to environmental sustainability, the demand for green mobility solutions is at an all-time high.
Government-led initiatives such as the UAE Energy Strategy 2050 and the Green Mobility Strategy aim to increase the share of clean energy and promote the use of electric and hybrid vehicles. The arrival of Farizon Auto’s new energy commercial vehicles aligns perfectly with these national goals, offering businesses and fleet operators an opportunity to transition toward sustainable transportation.
Leadership Insights: A Commitment to Innovation and Sustainability
Fady Jameel, Vice Chairman, International, Abdul Latif Jameel, expressed his enthusiasm for this groundbreaking partnership:
“We are proud to collaborate with Farizon, a brand that is redefining the sector with first-class products and a strong commitment to innovation, sustainability, and reliability. Together, we are accelerating the UAE’s green mobility transition.”
Mike Fan, CEO of Farizon Auto, emphasized the significance of this expansion:
“In 2025, Farizon will actively expand into overseas markets, delivering green, efficient, and intelligent new energy commercial vehicle solutions worldwide. The UAE is a key international market for us, and this partnership with Jameel Motors lays a solid foundation for our regional presence.”
What This Means for Businesses in the UAE
The introduction of Farizon’s new energy commercial vehicles will bring multiple benefits to businesses and fleet operators in the UAE, including:
- Lower operating costs – Electric powertrains reduce fuel expenses and maintenance costs.
- Reduced carbon emissions – A cleaner environment with zero tailpipe emissions.
- Advanced technology – Cutting-edge vehicle efficiency and safety features.
- Government incentives – Potential financial incentives for businesses adopting electric commercial vehicles.
Availability and Future Outlook
Jameel Motors is set to roll out Farizon’s new energy commercial vehicles in the first half of 2025. This partnership signifies a major leap forward in the region’s journey toward a greener future. As Jameel Motors and Geely Farizon pave the way for sustainable transport in the UAE, businesses and fleet operators have an exciting opportunity to be part of this transformation.