JETOUR Introduces the G700 in Dubai: Milestone for the Brand
JETOUR has officially stepped into the global premium off-road segment with the world premiere of the all-new JETOUR G700, unveiled in Dubai. As the flagship model of the brand’s G-Series, the G700 blends hybrid power, rugged capability, and premium design, marking an important moment for the company’s international growth.
For UAE drivers who appreciate strong off-road performance, luxury comfort, and advanced technology, the G700 stands out as a new contender in the premium SUV landscape.
JETOUR’s Rapid Global Growth Sets the Stage
Since launching in 2018, JETOUR has built its reputation around its “Travel+” strategy: a vision that blends travel-focused vehicle design with a connected lifestyle ecosystem. In just 86 months, the brand has reached over 2 million customers worldwide, an impressive achievement for a young automaker.
Today, JETOUR leads overall sales in markets like Angola, Ethiopia, and Myanmar. It also holds the top spot among Chinese SUV manufacturers in regions important to the Middle East, including Saudi Arabia, Qatar, Kuwait, Kazakhstan, Peru, and of course, the UAE.
JETOUR International President Ke Chuandeng credits this momentum as the reason the brand is ready to compete in the premium off-road category with the G700.
Design Driven by Global Talent
The G700’s design reflects expertise from leading global creators:
- Andrew Collinson, former Chief Designer at Land Rover, shaped the SUV’s distinctive “Zongheng Aesthetics,” inspired by Himalayan landscapes.
His work earned recognition at the Turin Automotive Design Award (TADA) for “Most Innovative Design Feature.” - Paula Scher, world-renowned designer and AIGA Medal recipient, serves as the G-Series art consultant.
Her influence enhances the visual identity of the lineup, merging modern sophistication with rugged off-road character.
The result is an SUV that captures global design excellence while staying true to real-world adventure needs.
A Premium Hybrid Off-Road SUV Built for All Terrains
The G700 is engineered as a true all-terrain performer, staying loyal to JETOUR’s travel-focused philosophy. Key highlights include:
- Hybrid powertrain designed for strength and efficiency
- Advanced off-road capability tailored for mountains, desert dunes, and urban roads
- Luxury interior with high-end comfort and modern technology
With the Middle East’s strong off-road culture, the G700’s combination of performance and comfort positions it as a major competitor in the premium SUV category.
Expanding the Travel+ Lifestyle Across the World
At the Dubai debut, JETOUR reinforced its goal of building a global lifestyle community. A few key announcements included:
- A major partnership with the Liwa JETOUR Global Fan Festival, inviting drivers to take on the legendary Moreeb Dune.
- New flexible regional financing programs created with five leading Middle East banks, making G700 ownership easier for customers.
- Growing international attention, with global personalities like Alan Walker and Sir Mo Farah set to be among the first buyers.
JETOUR is not only launching a vehicle, it is shaping an entire ownership culture centered around exploration and global connection.
A Vision That Includes Environmental Responsibility
The brand also highlighted its commitment to preserving natural ecosystems.
Since 2024, JETOUR has partnered with the Cheetah Conservation Fund (CCF) on the “Return of the Cheetah” project, supporting wildlife studies and conservation work across the Horn of Africa.
JETOUR expresses that off-roading should respect nature, not overpower it, an important message for global users and the off-road community.
Strong Momentum in the UAE
In the UAE, the G700 arrives at a time when JETOUR is rapidly expanding.
Elite Group Holding, the exclusive distributor, has already seen strong success with models like the T2, T1, and Dashing. The G700’s global reveal in Dubai has sparked high interest, positioning the brand for even stronger growth across the Emirates and GCC.
Drive UAE Takeaway
The launch of the JETOUR G700 in Dubai marks an exciting shift in the premium off-road category. With a hybrid powertrain, world-class design talent, and a growing lifestyle ecosystem, the G700 enters the market with a strong identity and a clear vision.
Drive UAE will continue to follow the region’s biggest automotive developments, bringing you updates on the vehicles shaping the future of mobility in the Emirates.