Omoda & Jaecoo Debut in UAE with C5, J7 & J8 SUV Launch
Omoda and Jaecoo, two innovative automotive brands under the Chery Group, have officially entered the UAE market by launching three flagship SUVs: the Omoda C5, Jaecoo J7, and Jaecoo J8. The grand unveiling occurred on February 25, 2025, at the Armani Hotel Dubai, marking a significant milestone in the region’s automotive landscape.
A Grand Entrance into the UAE Market
The launch event was attended by over 300 distinguished guests, including high-profile figures from both the public and private sectors, media representatives, and social media influencers. This diverse attendance underscored the brands’ commitment to excellence and their intention to make a substantial impact in the UAE automotive sector.
Introducing the Flagship Models
The event showcased three distinct models, each designed to cater to different segments of the market:
Omoda C5
Design and Features: The Omoda C5 boasts an avant-garde design that reflects the lifestyle aspirations of the youthful elite. It integrates AI-driven connectivity and smart mobility through the O-Universe platform, offering a seamless and futuristic driving experience.
Performance: Equipped with forward-thinking technologies, the C5 delivers exceptional performance tailored to modern driving needs.
Pricing: The Omoda C5 is competitively priced, starting from AED 69,900.
Jaecoo J7
Design and Features: The Jaecoo J7 features a striking design that emphasizes luxury and practicality. It is equipped with cutting-edge technology, catering to consumers seeking innovation and sustainability.
Performance: Designed to offer an upscale experience, the J7 incorporates advanced automotive technology to ensure a smooth and efficient drive.
Pricing: The Jaecoo J7 is available at a starting price of AED 92,900.
Jaecoo J8
Design and Features: As a luxury off-road SUV, the Jaecoo J8 showcases a bold grille, sleek LED headlights, and strong shoulder lines. Inside, it features a 24-inch display and advanced AI-driven connectivity, blending luxury with functionality.
Performance: Powered by a 2.0L TGDI engine, the J8 emphasizes off-road mastery while maintaining luxurious comfort.
Pricing: The Jaecoo J8 is positioned in the premium segment, with prices starting from AED 134,900.
Strategic Partnership with Autorun
To strengthen their presence in Dubai, Omoda and Jaecoo have appointed Autorun as their exclusive dealer. This strategic partnership includes the establishment of two flagship showrooms, one already operational on Al Ittihad Road and another set to open later this year on the Sheikh Zayed Road. Both locations will feature dedicated service centers, ensuring customers receive comprehensive support and an immersive brand experience.
A Vision Beyond Vehicles
Omoda and Jaecoo’s entry into the UAE market is not merely about introducing new vehicles; it represents a commitment to redefining mobility experiences. The brands aim to fulfill an unmet need for intelligent, stylish, and lifestyle-driven mobility solutions.
Engaging the Community
In the lead-up to the official launch, Omoda and Jaecoo organized an immersive test drive event as part of their ‘Know Our Customer’ (KOC) initiative. Hosted at Flat 12 in Dubai Maritime City, this event provided UAE car enthusiasts with a firsthand experience of their premium vehicles, fostering a deeper connection with potential customers and gathering valuable feedback.
Global Expansion and Future Prospects
The UAE launch is part of Omoda and Jaecoo’s broader strategy to expand their global presence. With a footprint in 34 global markets, the brands continue to gain momentum as leaders in intelligent and sustainable mobility. Their commitment to innovation, sustainability, and customer-centric design positions them well to meet the evolving demands of modern consumers.
Experience the Future Today
Omoda and Jaecoo invite you to explore their new range of SUVs and experience firsthand the blend of luxury, innovation, and performance they offer. Visit their flagship showrooms in Dubai for a test drive, and stay connected through their official channels for the latest updates and promotions.