OMODA & JAECOO Debuts in UAE with Test Drive Event

As part of a strategic expansion into the United Arab Emirates (UAE), Omoda & Jaecoo, two leading global automotive brands, recently hosted an exclusive test drive event in Dubai. This initiative, held at Flat12, was a key step in introducing their innovative lineup to the region, allowing prospective customers to experience the latest advancements in automotive technology firsthand. 

This event was part of the “Get to Know Your Customer” series, aimed at developing direct engagement and building a loyal community of car enthusiasts.

A Landmark Test Drive Experience

The test drive event saw an impressive turnout, with 180 test drives conducted across different models, including the Omoda C5, Jaecoo J7, Jaecoo J7 PHEV, and Jaecoo J8. The event went beyond a traditional test drive by facilitating in-depth conversations between customers and brand representatives, enabling potential buyers to gain a deeper understanding of the vehicles’ features and performance. 

This interactive approach provided valuable insights into customer preferences, reinforcing the brands’ commitment to delivering vehicles that align with market demands. Attendees highly praised the advanced technological features, sleek designs, and overall driving experience offered by Omoda and Jaecoo models. 

Notably, the Jaecoo J8 received special admiration for its performance, while the Omoda C5 was recognized for its contemporary aesthetics and comfort. Customers appreciated the combination of powerful performance, modern design, and cutting-edge technology, making these vehicles a promising addition to the UAE’s automotive market.

Customer Impressions: A New Standard in Mobility

The event also featured testimonials from automotive enthusiasts, including Jameel Badr, a chemical engineer and luxury car enthusiast, who shared his positive experience with the Jaecoo J7:

“As a luxury car enthusiast, I find that the Jaecoo J7 combines performance power with elegant design. I enjoyed driving this car across various terrains and was impressed by its capabilities both off-road and in the city. Its advanced technical features, like the 360-degree camera system, make it an ideal choice for drivers seeking a truly unique driving experience, surpassing many luxury brands in the market.”

Preparing for the UAE Market Launch in 2025

Building on the success of the test drive event, Omoda and Jaecoo are gearing up for their official launch in the UAE market in the first quarter of 2025. The introduction of the Omoda C5 and Jaecoo J7 marks a significant milestone in their global expansion strategy. The “Get to Know Your Customer” event played a crucial role in gathering feedback and establishing a strong connection with potential customers, setting the stage for a well-received launch.

Sean Xu, CEO of Omoda and Jaecoo, expressed his enthusiasm about the event’s success and the upcoming market debut:

“We are thrilled by the significant interest in the ‘Get to Know Your Customer’ event from automotive enthusiasts in the UAE. Their enthusiasm and valuable feedback underscore our commitment to providing innovative mobility solutions for this evolving market. As we prepare for the official launch, we are pleased to see that our vehicles have received great appreciation from customers in the UAE who truly value luxury and performance.”

Omoda & Jaecoo: A Global Success Story

The year 2024 has been a remarkable one for Omoda and Jaecoo, with rapid growth and expansion into 33 countries, building a strong global customer base of over 410,136 clients. The brands have set impressive records, with total annual sales exceeding 248,605 vehicles and an average of more than 20,000 vehicles sold per month for eight consecutive months.

In key international markets, Omoda and Jaecoo have demonstrated significant growth:

• Turkey: Annual sales reached 16,064 vehicles, marking a 23.3% increase from the previous year.
• Malaysia: A remarkable surge of 174%, with total annual sales hitting 15,661 vehicles.

Strengthening Presence in the Middle East

Omoda and Jaecoo are revolutionizing the automotive industry in the UAE through an innovative distribution model and extensive business partnerships. Their commitment to exceptional customer service includes the establishment of a dedicated spare parts distribution center in the Middle East, significantly reducing delivery times from 60 days to just 9 days. It is an 85% improvement compared to traditional supply chains in the Gulf Cooperation Council (GCC) region.

Looking Ahead: Expanding Market Reach in the UAE

As the official launch approaches, automotive enthusiasts in the UAE can now explore the latest Omoda and Jaecoo models at their showroom and service center in Deira, Dubai, located on Union Street – Al Khabeesi. 

The upcoming launch is expected to further accelerate Omoda and Jaecoo’s success in the region, providing customers with a range of innovative, high-performance vehicles designed to meet the diverse needs of UAE consumers.