Skoda Launches All-New Superb Sedan and Wagon in the UAE

Skoda has officially introduced the fourth-generation Superb sedan and Wagon to the UAE, signaling a new era for the Czech automaker’s flagship line. Long known for its combination of European engineering, refined comfort, and everyday practicality, the new Superb models elevate this legacy with smarter design, premium materials, and advanced technology, all at a price that makes sense for UAE families and executives alike.

In a market often dominated by bold luxury statements, Skoda stands out for its subtle sophistication. The new Superb brings a quiet confidence to the roads of Dubai and Abu Dhabi, a car that focuses on substance, space, and superior craftsmanship rather than excess.

A European Legacy Refined for the UAE

The Skoda Superb traces its name and heritage back to 1934, when the original model redefined comfort and innovation in European motoring. Now, more than 130 years since the brand’s founding, the new-generation Superb continues that tradition, offering the largest interior space in its class and a refined sense of practicality, key traits valued by UAE drivers seeking dependable, comfortable rides for both city commutes and inter-emirate drives.

The new Superb comes to the region in two body styles, the elegant sedan and the versatile Wagon. The latter, available for the first time in the Middle East, offers exceptional cargo space and flexibility for families or business users who need functionality without sacrificing style.

Striking Design and Enhanced Efficiency

The 2026 Skoda Superb wears a bolder, more sculpted look that reflects the brand’s evolved design language. Its octagonal grille, slimmer LED Matrix headlights, and crystalline lines create a commanding road presence while maintaining aerodynamic efficiency, a feature fine-tuned for the Gulf’s long highway drives.

Every line and curve serves a purpose. The smoother surfaces reduce drag and noise, delivering a quieter, more fuel-efficient ride, ideal for the UAE’s open roads. Elegant paint finishes and modern alloy wheel designs add a subtle touch of prestige that rivals more expensive luxury sedans.

Comfort That Defines Modern Luxury

Inside, the new Superb offers a space that feels both smart and serene. The sedan provides 645 litres of boot space, while the Wagon expands that to 690 litres, stretching to 1,920 litres with the seats folded, among the best in its category.

The cabin is thoughtfully designed around intuitive operation and premium comfort. Skoda’s new Smart Dials seamlessly blend physical controls with digital displays, giving quick access to essentials like temperature, seat heating, and infotainment. It’s a clever mix of traditional tactility and modern technology.

Buyers can choose between the Selection and Laurin & Klement (L&K) trims. Both deliver high-quality materials, but the L&K trim elevates the experience with massage seats, exclusive upholstery, and refined design accents.

Power and Performance Tailored to the Region

Under the hood, the new Superb for the UAE features a 2.0-litre TSI petrol engine that produces 190 horsepower and 320Nm of torque. This engine strikes the right balance between performance and fuel efficiency, offering confident acceleration and effortless cruising, perfect for long-distance driving across Emirates highways.

With a top speed of 244 km/h, the Superb moves with composure and control. Its advanced driver-assistance systems, including adaptive cruise control and lane-keeping assist, ensure safety and ease, especially during extended commutes or family road trips.

A Strong Value Proposition for Families and Professionals

Starting from AED 147,000, the new Superb competes with higher-priced European sedans while offering more space, comfort, and practicality. Whether for a family seeking comfort or a professional looking for understated executive appeal, the Superb proves that luxury doesn’t always have to be loud.

The launch of the Superb sedan and Wagon in the UAE underscores Skoda’s growing confidence in the region’s premium car segment. It reflects a clear message: European quality and innovation can be accessible, dependable, and perfectly suited to the UAE lifestyle.

With its heritage, thoughtful design, and practical elegance, the all-new Skoda Superb stands ready to redefine family and executive mobility in the Emirates, proving that true sophistication lies in simplicity, not showmanship.