The Compact SUV Turning Heads in 2025: Meet the SOUEAST S06 in the UAE

If you’ve been searching for a stylish, tech-smart compact SUV that feels tailor-made for UAE city life, the all-new SOUEAST S06 deserves your attention. Blending bold design with advanced safety features and an intelligent cockpit, this SUV is set to be a game-changer for urban drivers in 2025.

Why the SOUEAST S06 Matters for UAE Drivers

Unlike many SUVs that try to be everything at once, the SOUEAST S06 stays focused on what UAE residents actually need:

• Urban maneuverability – easy to park and handle on tight Dubai streets.
  
• Technology-first driving – Snapdragon-powered infotainment and ADAS features reduce daily stress.
  
• Strong value – premium design and comfort at a price that won’t overburden your budget.
  

From the 20-inch sporty alloys to narrow LED headlamps, this SUV has undeniable road presence. Inside, you’re welcomed by a 15.6-inch 2K smart display, Sony audio, and an intelligent voice assistant, making traffic jams and long commutes far more enjoyable.

Designed for City Life, Built for Comfort

The S06 carries a striking exterior that balances muscular lines with aerodynamic finesse. The wide rectangular grille, panoramic sunroof, and frameless wipers highlight its modern character.

Step inside, and you’ll notice the smart cockpit instantly. Key highlights include:

• 15.6” 2K infotainment screen with Apple CarPlay & Android Auto
  
• 8-speaker Sony Hi-Fi audio system
  
• 50W wireless fast charging for smartphones
  
• Dual-zone AC with rear vents – crucial for UAE summers
  
• Power seats with memory function
  

With 32 smart storage compartments, a multifunction armrest box, and spacious rear seating, the S06 is practical for both weekly errands and weekend road trips.

Performance That Fits the UAE

The SOUEAST S06 is not about raw performance; it’s about smooth, confident city driving with efficiency. Two turbocharged petrol engines are available:

• 1.5L Turbo (156 hp)
  
• 1.6L Turbo (197 hp)
  

Both are paired with a 6-speed dual-clutch transmission (DCT) for quick, seamless shifts. With a top speed of 180 km/h, the S06 handles highways with ease, while a 4-way adjustable steering wheel ensures comfort during daily commutes.

It’s the ideal mix of responsive handling and everyday usability, whether navigating Sharjah traffic or cruising down Sheikh Zayed Road.

Safety and Smart Tech: Peace of Mind in Every Drive

SOUEAST has equipped the S06 with an advanced driver-assist suite (ADAS) tuned for real UAE challenges, tight mall parking, heavy traffic, and dusty desert drives. Features include:

• 360° panoramic parking camera
  
• Adaptive cruise control & traffic jam assist
  
• Forward, rear, and side collision warnings
  
• Hill-start assist & anti-rollover protection
  
• Follow-me-home headlamps & rain-sensing wipers
  
• Air purification with CN95 filter, PM2.5 filtration, and CO monitoring
  

These innovations mean less stress and more confidence, no matter where your journey takes you.

Specs & Dimensions at a Glance

• Seating capacity: 5
  
• Cargo flexibility: split-folding rear seats for larger items
  
• Wheelbase: spacious 2,720 mm for improved rear legroom
  

SOUEAST S06 Price in the UAE

The 2025 SOUEAST S06 price in the UAE starts at AED 93,450 for the Comfort trim. The Luxury trim, with additional features such as the panoramic sunroof and enhanced convenience tech, is expected to cost more.

Buyers can expect strong value for money, especially when compared to other compact SUVs in the market.

Final Thoughts: A Compact SUV Worth Considering

For those in the UAE looking for a modern SUV with tech-rich features, daily usability, and an affordable entry point, the SOUEAST S06 checks all the right boxes.

It’s stylish, practical, safe, and comfortable; a well-rounded option for both young professionals and families. If you’re shopping for a compact SUV in Dubai, Abu Dhabi, or beyond, this one deserves a test drive.