Soueast S06, S07 & S09 Launched in UAE: Hybrid SUVs
Soueast Motor has officially launched its highly anticipated models: the S06, S07, and S09 in the UAE, marking a significant milestone in its entry into the region. This momentous event, held at the iconic Burj Al Arab, brought together notable figures, including government representatives and executives from both Soueast and its exclusive distributor, Elite Group Holding.
S06 DM Hybrid: A Sustainable Powerhouse
The star of the show was undoubtedly the S06 DM Hybrid. This plug-in hybrid SUV showcases Soueast’s commitment to sustainable mobility, featuring a 1.5T GDI hybrid engine that delivers an impressive 355 horsepower and 530 Nm of torque.

What’s more, the S06 DM offers an extraordinary 1,000-kilometer driving range, making it the perfect choice for eco-conscious drivers who refuse to compromise on performance.
A Lineup for Every Driver
Along with the S06 DM Hybrid, Soueast also introduced two other models, the S07 and S09, designed to meet the needs of a wide range of drivers:

- S07: A versatile and dynamic SUV, perfect for young families. Its sleek design and practicality make it ideal for daily commutes as well as weekend adventures.
- S09: A luxurious SUV offering a spacious cabin and advanced amenities, designed for professionals and families who appreciate both comfort and sophistication.
The Strong Soueast-Exclusive Partnership
The event also marked the official partnership between Soueast Motor and Elite Group Holding, the exclusive distributor for the UAE. This collaboration is set to transform the local automotive landscape, offering top-notch customer service, a flagship showroom on Sheikh Zayed Road, and an exceptional 10-year or 1 million-kilometer warranty for all vehicles.

Ambitious Plans for the Future
Soueast’s UAE debut is just the beginning. The brand has big plans for the future, with expansion slated for Qatar, Saudi Arabia, Bahrain, Oman, and Lebanon by 2025.
Additionally, they plan to open 14 new sales outlets and introduce 13 new models, including petrol, hybrid, and electric variants, in the coming years. Globally, Soueast aims to enter 80+ markets by 2030 and establish a network of over 2,000 sales and service centers.
What’s Next for Soueast?
With cutting-edge technology, diverse models, and an unwavering commitment to quality, Soueast is ready to make a lasting impact on the automotive market in the UAE and beyond. The launch of the S06, S07, and S09 marks a pivotal moment in the brand’s journey as it sets its sights on becoming a global automotive leader.